{"id":25530,"date":"2017-11-16T16:53:52","date_gmt":"2017-11-16T16:53:52","guid":{"rendered":"https:\/\/digitalcommerce.kaliop.com\/?p=583"},"modified":"2022-08-05T12:46:20","modified_gmt":"2022-08-05T12:46:20","slug":"revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo","status":"publish","type":"post","link":"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/","title":{"rendered":"Petit d\u00e9jeuner le 16 juin avec les t\u00e9moignages du groupe SMCP et GEMO"},"content":{"rendered":"<p>[:fr]<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/digitalcommerce.kaliop.com\/\">L&rsquo;Agence SOON<\/a>,\u00a0<a href=\"http:\/\/www.alphalyr.fr\/\">Alphalyr<\/a>\u00a0et\u00a0<a href=\"http:\/\/www.early-birds.fr\/\">Early-Birds<\/a>\u00a0organisent un petit d\u00e9jeuner le vendredi 16 juin de 8h \u00e0 11h \u00e0 l&rsquo;H\u00f4tel Pershing Hall sur les th\u00e9matiques de la data et la personnalisation, autour des op\u00e9rations de soldes.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-3411\" src=\"http:\/\/blog.agence-soon.fr\/wp-content\/uploads\/2017\/05\/bandeau_alphalyr.jpg\" alt=\"\" width=\"690\" height=\"243\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Flavien d&rsquo;Audiffret, Directeur Digital du\u00a0<a href=\"http:\/\/www.smcp.com\/fr\/\">groupe SMCP<\/a>\u00a0(Sandro Maje Claudie Pierlot) et Bertrand Fr\u00e9denucci, Fondateur de\u00a0<a href=\"http:\/\/www.btwinz.com\/\">Btwinz Ventures<\/a>, investisseur dans les solutions Saas Alphalyr, Mazeberry, Quanta, Facelift<\/strong>&#8230;, viendront vous pr\u00e9senter comment les enseignes du groupe utilisent la data pour mieux piloter et optimiser les soldes.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-3413\" src=\"http:\/\/blog.agence-soon.fr\/wp-content\/uploads\/2017\/05\/bandeau_early_birds.jpg\" alt=\"\" width=\"690\" height=\"243\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Laurence Desterke-Aznar &#8211; Responsable E-commerce chez\u00a0<a href=\"https:\/\/www.gemo.fr\/\">G\u00e9mo<\/a><\/strong>\u00a0viendra pr\u00e9senter la strat\u00e9gie de personnalisation mise en place avec Early Birds afin de mieux comprendre et anticiper les attentes de ses clients en ligne.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>L&rsquo;\u00e9v\u00e9nement est reserv\u00e9 aux Ecommer\u00e7ants uniquement, avec inscription obligatoire :<\/strong><br \/>\n<a href=\"http:\/\/www.revolution-ecommerce.com\">http:\/\/www.revolution-ecommerce.com<\/a>[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:fr] L&rsquo;Agence SOON,\u00a0Alphalyr\u00a0et\u00a0Early-Birds\u00a0organisent un petit d\u00e9jeuner le vendredi 16 juin de 8h \u00e0 11h \u00e0 l&rsquo;H\u00f4tel Pershing Hall sur les th\u00e9matiques de la data et la personnalisation, autour des op\u00e9rations de soldes. &nbsp; &nbsp; Flavien d&rsquo;Audiffret, Directeur Digital du\u00a0groupe SMCP\u00a0(Sandro Maje Claudie Pierlot) et Bertrand Fr\u00e9denucci, Fondateur de\u00a0Btwinz Ventures, investisseur dans les solutions Saas Alphalyr, [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":26184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La data et la personnalisation avec SMCP et GEMO | Blog Kaliop<\/title>\n<meta name=\"description\" content=\"Kaliop Digital Commerce,\u00a0Alphalyr\u00a0et\u00a0Early-Birds\u00a0organisent un petit d\u00e9jeuner sur les th\u00e9matiques de la data et la personnalisation, autour des op\u00e9rations de soldes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La data et la personnalisation avec SMCP et GEMO | Blog Kaliop\" \/>\n<meta property=\"og:description\" content=\"Kaliop Digital Commerce,\u00a0Alphalyr\u00a0et\u00a0Early-Birds\u00a0organisent un petit d\u00e9jeuner sur les th\u00e9matiques de la data et la personnalisation, autour des op\u00e9rations de soldes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-16T16:53:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-05T12:46:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tech-recette.infrawan.net\/app\/uploads\/2017\/11\/Copie-de-BLOG-KALIOP-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"622\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yann FRESSIGNAUD\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann FRESSIGNAUD\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/\",\"url\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/\",\"name\":\"La data et la personnalisation avec SMCP et GEMO | Blog Kaliop\",\"isPartOf\":{\"@id\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/#website\"},\"datePublished\":\"2017-11-16T16:53:52+00:00\",\"dateModified\":\"2022-08-05T12:46:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/#\/schema\/person\/002f142301f970f44d5d027a4e4f00ce\"},\"description\":\"Kaliop Digital Commerce,\u00a0Alphalyr\u00a0et\u00a0Early-Birds\u00a0organisent un petit d\u00e9jeuner sur les th\u00e9matiques de la data et la personnalisation, autour des op\u00e9rations de soldes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Petit d\u00e9jeuner le 16 juin avec les t\u00e9moignages du groupe SMCP et GEMO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/#website\",\"url\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/#\/schema\/person\/002f142301f970f44d5d027a4e4f00ce\",\"name\":\"Yann FRESSIGNAUD\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.tech-recette.infrawan.net\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1447f46b68641e13ce1be1a07fd37dbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1447f46b68641e13ce1be1a07fd37dbd?s=96&d=mm&r=g\",\"caption\":\"Yann FRESSIGNAUD\"},\"description\":\"[fr]Directeur conseil chez Kaliop et passionn\u00e9 de E-commerce, d\u2019UX et de CRM.[\/fr] [en]Consulting Director in the Kaliop agency, and dedicated to E-commerce, UX and CRM solutions.[\/en]\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La data et la personnalisation avec SMCP et GEMO | Blog Kaliop","description":"Kaliop Digital Commerce,\u00a0Alphalyr\u00a0et\u00a0Early-Birds\u00a0organisent un petit d\u00e9jeuner sur les th\u00e9matiques de la data et la personnalisation, autour des op\u00e9rations de soldes.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"La data et la personnalisation avec SMCP et GEMO | Blog Kaliop","og_description":"Kaliop Digital Commerce,\u00a0Alphalyr\u00a0et\u00a0Early-Birds\u00a0organisent un petit d\u00e9jeuner sur les th\u00e9matiques de la data et la personnalisation, autour des op\u00e9rations de soldes.","og_url":"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/","article_published_time":"2017-11-16T16:53:52+00:00","article_modified_time":"2022-08-05T12:46:20+00:00","og_image":[{"width":622,"height":415,"url":"https:\/\/www.tech-recette.infrawan.net\/app\/uploads\/2017\/11\/Copie-de-BLOG-KALIOP-8.png","type":"image\/png"}],"author":"Yann FRESSIGNAUD","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Yann FRESSIGNAUD","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/","url":"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/","name":"La data et la personnalisation avec SMCP et GEMO | Blog Kaliop","isPartOf":{"@id":"https:\/\/www.tech-recette.infrawan.net\/fr\/#website"},"datePublished":"2017-11-16T16:53:52+00:00","dateModified":"2022-08-05T12:46:20+00:00","author":{"@id":"https:\/\/www.tech-recette.infrawan.net\/fr\/#\/schema\/person\/002f142301f970f44d5d027a4e4f00ce"},"description":"Kaliop Digital Commerce,\u00a0Alphalyr\u00a0et\u00a0Early-Birds\u00a0organisent un petit d\u00e9jeuner sur les th\u00e9matiques de la data et la personnalisation, autour des op\u00e9rations de soldes.","breadcrumb":{"@id":"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tech-recette.infrawan.net\/fr\/revolution-ecommerce-petit-dejeuner-le-16-juin-avec-les-temoignages-du-groupe-smcp-et-gemo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tech-recette.infrawan.net\/fr\/"},{"@type":"ListItem","position":2,"name":"Petit d\u00e9jeuner le 16 juin avec les t\u00e9moignages du groupe SMCP et GEMO"}]},{"@type":"WebSite","@id":"https:\/\/www.tech-recette.infrawan.net\/fr\/#website","url":"https:\/\/www.tech-recette.infrawan.net\/fr\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tech-recette.infrawan.net\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.tech-recette.infrawan.net\/fr\/#\/schema\/person\/002f142301f970f44d5d027a4e4f00ce","name":"Yann FRESSIGNAUD","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.tech-recette.infrawan.net\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1447f46b68641e13ce1be1a07fd37dbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1447f46b68641e13ce1be1a07fd37dbd?s=96&d=mm&r=g","caption":"Yann FRESSIGNAUD"},"description":"[fr]Directeur conseil chez Kaliop et passionn\u00e9 de E-commerce, d\u2019UX et de CRM.[\/fr] [en]Consulting Director in the Kaliop agency, and dedicated to E-commerce, UX and CRM solutions.[\/en]"}]}},"_links":{"self":[{"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/posts\/25530"}],"collection":[{"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/comments?post=25530"}],"version-history":[{"count":2,"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/posts\/25530\/revisions"}],"predecessor-version":[{"id":35099,"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/posts\/25530\/revisions\/35099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/media\/26184"}],"wp:attachment":[{"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/media?parent=25530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/categories?post=25530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tech-recette.infrawan.net\/fr\/wp-json\/wp\/v2\/tags?post=25530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}