{"id":12282,"date":"2019-02-26T11:25:22","date_gmt":"2019-02-26T10:25:22","guid":{"rendered":"https:\/\/digitalcommerce.kaliop.com\/?p=12282"},"modified":"2020-04-02T13:47:53","modified_gmt":"2020-04-02T13:47:53","slug":"conference-les-cles-pour-reussir-son-site-ecommerce-b2b","status":"publish","type":"post","link":"https:\/\/www.tech-recette.infrawan.net\/fr\/conference-les-cles-pour-reussir-son-site-ecommerce-b2b\/","title":{"rendered":"Conf\u00e9rence \u00ab\u00a0Les cl\u00e9s pour r\u00e9ussir son site ecommerce B2B\u00a0\u00bb"},"content":{"rendered":"<p>[:fr]<\/p>\n<h2>Retrouvez-nous au salon<span style=\"font-weight: 400;\">\u00a0One to One Retail E-Commerce Monaco le 21 mars \u00e0 14h00 pour un atelier d\u00e9di\u00e9 aux plateformes B2B.<\/span><\/h2>\n<p>Le march\u00e9 des ventes en ligne aux entreprises est en plein essor. Alors qu\u2019il devrait repr\u00e9senter six fois le chiffre d\u2019affaires du ecommerce B2C d\u2019ici 2020, les attentes des acheteurs B2B en termes de fonctionnalit\u00e9s et d\u2019exp\u00e9rience utilisateur de la plateforme d\u2019achat ont fortement augment\u00e9. Quels sont les points cl\u00e9s et best practices \u00e0 prendre en compte pour transformer son site ecommerce B2B en vecteur de croissance durable ?<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/digitalcommerce.kaliop.com\/wp-content\/uploads\/2019\/02\/bandeau_atelier_romuald_cornillet_aurelien_goutal.png\" alt=\"\" width=\"768\" height=\"319\" \/><\/p>\n<p>Dans cet atelier, vous apprendrez :<\/p>\n<ul>\n<li>Comment bien cadrer son projet de plateforme B2B pour assurer sa r\u00e9ussite<\/li>\n<li>Comment am\u00e9liorer son UX en r\u00e9pondant aux exigences d\u2019une cible professionnelle<\/li>\n<li>Comment g\u00e9rer la performance de sa plateforme en prenant en compte les particularit\u00e9s du B2B (workflow, espace client, catalogue, prix&#8230;)<\/li>\n<\/ul>\n<p>Vous serez pr\u00e9sent au salon et souhaitez participer \u00e0 notre atelier ? Vous pouvez vous inscrire <a href=\"https:\/\/www.one-to-one-monaco.com\/Mon-espace\/mon-acces\">sur votre espace personnel du salon<\/a>. Vous ne serez pas pr\u00e9sent, mais le sujet vous int\u00e9resse ?\u00a0<span style=\"font-weight: 400;\">N\u2019h\u00e9sitez pas \u00e0 <\/span><a href=\"https:\/\/digitalcommerce.kaliop.com\/contact\/\"><span style=\"font-weight: 400;\">prendre contact avec nous <\/span><\/a><span style=\"font-weight: 400;\">pour recevoir plus d&rsquo;informations.<\/span><\/p>\n<p><strong>Vous pourrez \u00e9galement retrouver toute l&rsquo;\u00e9quipe Kaliop Digital Commerce sur notre stand F2 G010 (hall 2) pour \u00e9changer sur vos enjeux.<\/strong>[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:fr] Retrouvez-nous au salon\u00a0One to One Retail E-Commerce Monaco le 21 mars \u00e0 14h00 pour un atelier d\u00e9di\u00e9 aux plateformes B2B. Le march\u00e9 des ventes en ligne aux entreprises est en plein essor. Alors qu\u2019il devrait repr\u00e9senter six fois le chiffre d\u2019affaires du ecommerce B2C d\u2019ici 2020, les attentes des acheteurs B2B en termes de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":25694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les cl\u00e9s pour r\u00e9ussir son site ecommerce b2b - Blog<\/title>\n<meta name=\"description\" content=\"Retrouvez-nous au salon One to One Retail E-Commerce Monaco le 21 mars \u00e0 14h00 pour un atelier d\u00e9di\u00e9 aux plateformes B2B.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les cl\u00e9s pour r\u00e9ussir son site ecommerce b2b - 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