{"id":12133,"date":"2018-12-05T15:10:15","date_gmt":"2018-12-05T15:10:15","guid":{"rendered":"https:\/\/digitalcommerce.kaliop.com\/?p=12133"},"modified":"2022-08-23T13:00:11","modified_gmt":"2022-08-23T13:00:11","slug":"workshop-ebg-special-ux-un-succes","status":"publish","type":"post","link":"https:\/\/www.tech-recette.infrawan.net\/fr\/workshop-ebg-special-ux-un-succes\/","title":{"rendered":"Workshop EBG sp\u00e9cial UX : un succ\u00e8s !"},"content":{"rendered":"<p>[:fr]<\/p>\n<h1><span style=\"font-weight: 400; color: #fe007d;\">Un atelier collaboratif en deux parties<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Le 28 novembre 2018, l&rsquo;EBG a organis\u00e9 Digital Innovation, une journ\u00e9e d\u2019\u00e9changes autour des innovations technologiques avec pr\u00e8s de 1000 d\u00e9cideurs et dont nous \u00e9tions partenaires.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-12141\" src=\"https:\/\/digitalcommerce.kaliop.com\/wp-content\/uploads\/2018\/12\/visuel_ebg.jpg\" alt=\"\" width=\"772\" height=\"344\" \/><\/p>\n<h3><span style=\"color: #fe007d;\"><strong>Une m\u00e9thode orient\u00e9e conversion<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dans le cadre de cette journ\u00e9e d\u00e9di\u00e9e \u00e0 l\u2019innovation, nous avons anim\u00e9 un<strong> atelier de conception autour de th\u00e9matiques UX<\/strong> : comment mettre en place des outils pour am\u00e9liorer la conversion, et comment r\u00e9colter des datas pour construire des personas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette premi\u00e8re partie autour des m\u00e9thodes CRO a permis de lancer la partie atelier autour de la cr\u00e9ation d\u2019une nouvelle application. <\/span><\/p>\n<h3><strong><span style=\"color: #fe007d;\">Une conception d\u2019application innovante<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Nous nous sommes mis dans la peau d\u2019un directeur marketing qui lance une application d\u00e9di\u00e9e \u00e0 la location de scooters \u00e9lectriques dans Paris, et qui dispose d\u2019une enqu\u00eate qualitative sur les attentes et craintes de ses usagers potentiels, coupl\u00e9e \u00e0 des cartes de chaleur sur des applications \u00e9quivalentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les \u00e9changes entre les groupes de travail ont \u00e9t\u00e9 tr\u00e8s riches ! <\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-12151\" src=\"https:\/\/digitalcommerce.kaliop.com\/wp-content\/uploads\/2018\/12\/photos_ebg-1.jpg\" alt=\"\" width=\"813\" height=\"322\" \/><br \/>\n<span style=\"font-weight: 400;\">Avec pr\u00e8s de <\/span><b>10 \u00e9quipes de 5 personnes<\/b><span style=\"font-weight: 400;\">, les propositions \u00e9taient vari\u00e9es et r\u00e9pondaient bien aux attentes des profils cibles.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-12145\" src=\"https:\/\/digitalcommerce.kaliop.com\/wp-content\/uploads\/2018\/12\/propositions.jpg\" alt=\"\" width=\"801\" height=\"197\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Voici une s\u00e9lection de propositions r\u00e9alis\u00e9es en 20 minutes par les diff\u00e9rentes \u00e9quipes :<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/2yqY22hD8KiiAk\" width=\"695\" height=\"465\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Un grand merci aux participants et h\u00e2te de vous revoir pour un prochain atelier collaboratif !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019id\u00e9e de cet atelier \u00e9tait d\u2019\u00e9changer sur l\u2019it\u00e9ration rapide d\u2019un concept, gr\u00e2ce aux principaux datas n\u00e9cessaires pour une prise de d\u00e9cision et des premi\u00e8res \u00e9bauches d\u2019\u00e9cran. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir nos derni\u00e8res r\u00e9f\u00e9rences en <\/span><a href=\"https:\/\/digitalcommerce.kaliop.com\/expertise\/user-experience-design-e-commerce\/\"><span style=\"font-weight: 400;\">UX design ecommerce<\/span><\/a><span style=\"font-weight: 400;\"> !<\/span><\/p>\n<p>[:en]<\/p>\n<h2><span style=\"font-weight: 400; color: #fe007d;\">Un atelier collaboratif en deux parties<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le 28 novembre 2018, l&rsquo;EBG a organis\u00e9 Digital Innovation, une journ\u00e9e d\u2019\u00e9changes autour des innovations technologiques avec pr\u00e8s de 1000 d\u00e9cideurs et dont nous \u00e9tions partenaires.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-12141\" src=\"https:\/\/digitalcommerce.kaliop.com\/wp-content\/uploads\/2018\/12\/visuel_ebg.jpg\" alt=\"\" width=\"772\" height=\"344\" \/><\/p>\n<h3><span style=\"color: #fe007d;\"><strong>Une m\u00e9thode orient\u00e9e conversion<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dans le cadre de cette journ\u00e9e d\u00e9di\u00e9e \u00e0 l\u2019innovation, nous avons anim\u00e9 un<strong> atelier de conception autour de th\u00e9matiques UX<\/strong> : comment mettre en place des outils pour am\u00e9liorer la conversion, et comment r\u00e9colter des datas pour construire des personas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette premi\u00e8re partie autour des m\u00e9thodes CRO a permis de lancer la partie atelier autour de la cr\u00e9ation d\u2019une nouvelle application. <\/span><\/p>\n<h3><strong><span style=\"color: #fe007d;\">Une conception d\u2019application innovante<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Nous nous sommes mis dans la peau d\u2019un directeur marketing qui lance une application d\u00e9di\u00e9e \u00e0 la location de scooters \u00e9lectriques dans Paris, et qui dispose d\u2019une enqu\u00eate qualitative sur les attentes et craintes de ses usagers potentiels, coupl\u00e9e \u00e0 des cartes de chaleur sur des applications \u00e9quivalentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les \u00e9changes entre les groupes de travail ont \u00e9t\u00e9 tr\u00e8s riches ! <\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-12151\" src=\"https:\/\/digitalcommerce.kaliop.com\/wp-content\/uploads\/2018\/12\/photos_ebg-1.jpg\" alt=\"\" width=\"813\" height=\"322\" \/><br \/>\n<span style=\"font-weight: 400;\">Avec pr\u00e8s de <\/span><b>10 \u00e9quipes de 5 personnes<\/b><span style=\"font-weight: 400;\">, les propositions \u00e9taient vari\u00e9es et r\u00e9pondaient bien aux attentes des profils cibles.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-12145\" src=\"https:\/\/digitalcommerce.kaliop.com\/wp-content\/uploads\/2018\/12\/propositions.jpg\" alt=\"\" width=\"801\" height=\"197\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Voici une s\u00e9lection de propositions r\u00e9alis\u00e9es en 20 minutes par les diff\u00e9rentes \u00e9quipes :<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/2yqY22hD8KiiAk\" width=\"695\" height=\"465\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Un grand merci aux participants et h\u00e2te de vous revoir pour un prochain atelier collaboratif !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019id\u00e9e de cet atelier \u00e9tait d\u2019\u00e9changer sur l\u2019it\u00e9ration rapide d\u2019un concept, gr\u00e2ce aux principaux datas n\u00e9cessaires pour une prise de d\u00e9cision et des premi\u00e8res \u00e9bauches d\u2019\u00e9cran. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir nos derni\u00e8res r\u00e9f\u00e9rences en <\/span><a href=\"https:\/\/digitalcommerce.kaliop.com\/expertise\/user-experience-design-e-commerce\/\"><span style=\"font-weight: 400;\">UX design ecommerce<\/span><\/a><span style=\"font-weight: 400;\"> !<\/span><\/p>\n<p>[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:fr] Un atelier collaboratif en deux parties Le 28 novembre 2018, l&rsquo;EBG a organis\u00e9 Digital Innovation, une journ\u00e9e d\u2019\u00e9changes autour des innovations technologiques avec pr\u00e8s de 1000 d\u00e9cideurs et dont nous \u00e9tions partenaires. Une m\u00e9thode orient\u00e9e conversion Dans le cadre de cette journ\u00e9e d\u00e9di\u00e9e \u00e0 l\u2019innovation, nous avons anim\u00e9 un atelier de conception autour de [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":26110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1],"tags":[123,106,124,121],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workshop EBG by Kaliop sp\u00e9cial UX - Blog<\/title>\n<meta name=\"description\" content=\"Retour sur notre atelier de conception autour de th\u00e9matques UX anim\u00e9 \u00e0 l&#039;occasion du salon Digital Innovation organis\u00e9 par l&#039;EBG le 28 novembre 2018.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop EBG by Kaliop sp\u00e9cial UX - 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