Nous avons \u00e9galement pu d\u00e9voiler en d\u00e9tail notre nouvelle offre \u00e0 destination des e-commer\u00e7ants, alliant strat\u00e9gie, UX, technologie et marketing.<\/strong> Nous avons \u00e9t\u00e9 heureux de constater l\u2019accueil chaleureux autour de ces nouveaut\u00e9s importantes pour notre agence.<\/p>\nE-Commerce 1TO1, c\u2019est aussi la possibilit\u00e9 d\u2019\u00e9changer autour des derni\u00e8res tendances du march\u00e9. Comme tous les ans, le comit\u00e9 \u00e9ditorial a choisi des th\u00e8mes d\u2019actualit\u00e9s pour les pl\u00e9ni\u00e8res.<\/p>\n
On retient en particulier celle de Waze qui a partag\u00e9 sa vision du futur de la mobilit\u00e9 et son impact sur nos soci\u00e9t\u00e9s, ou encore celle de Google qui a d\u00e9taill\u00e9 les derni\u00e8res tendances retail \u00e0 l\u2019\u00e8re de l\u2019assistance, ouvrant la voie vers de nouveaux relais de croissance.<\/p>\n
Une conf\u00e9rence UX \/ CRO avec la marque Un Jour Ailleurs<\/h2>\n
C\u00f4t\u00e9 Kaliop Digital Commerce, notre Directeur UX, Yann Fressignaud, a pr\u00e9sent\u00e9 avec H\u00e9l\u00e8ne Huyghe, Responsable marketing digital d\u2019Un Jour Ailleurs, un atelier sur les dispositifs CRO et d\u2019analyse de donn\u00e9es CX pour am\u00e9liorer en continu ses conversions. Un grand merci \u00e0 H\u00e9l\u00e8ne pour son pr\u00e9cieux t\u00e9moignage.<\/p>\n
![\"\"](\"https:\/\/digitalcommerce.kaliop.com\/wp-content\/uploads\/2018\/03\/photo_yann_fressignaud.jpg\")
<\/p>\n
Un rendez-vous incontournable pour les acteurs du e-commerce<\/h2>\n
Le salon qui r\u00e9unit les leaders du e-commerce en France a aussi \u00e9t\u00e9 l\u2019occasion de rencontrer de nombreux partenaires : Adyen, Akeneo, Algolia, Alphalyr, Critizr, early Birds, Global-E, HiPay, Izberg, Magento, Mazeberry, Mirakl, Octipas, Oyst, Paypal, Reachfive, So Cloz, Splio, Target2Sell, etc.<\/p>\n
C\u2019est toujours un plaisir de constater \u00e0 quel point la communaut\u00e9 du e-commerce fran\u00e7ais est innovante et dynamique.<\/p>\n
![\"\"](\"https:\/\/digitalcommerce.kaliop.com\/wp-content\/uploads\/2018\/03\/photo_team.jpg\")
<\/p>\n
Bravo aux organisateurs de Comexposium, qui ont su cr\u00e9er un \u00e9v\u00e9nement cr\u00e9ateur d\u2019\u00e9changes de qualit\u00e9, que ce soit pendant les rendez-vous one-to-one ou les magnifiques soir\u00e9es au Monte-Carlo Bay et au Chapiteau de Fontvieille.<\/p>\n
![\"\"](\"https:\/\/digitalcommerce.kaliop.com\/wp-content\/uploads\/2018\/03\/photo_bateau.jpg\")
<\/p>\n
Nous repartons avec pleins de beaux souvenirs, d\u2019id\u00e9es et d\u2019envie et esp\u00e9rons vous retrouver l\u2019an prochain pour une nouvelle \u00e9dition tout aussi riche.[:en]The beautiful city of Monaco hosted us for three days of conferences, business & networking as part of the prestigious E-Commerce 1to1 event.<\/p>\n
The exhibition was the occasion for us to announce our new branding, as well as the official launch of Kaliop Digital Commerce. We were also able to unveil our offer in detail for e-merchants, blending strategy with UX technology and marketing<\/strong>. We were also glad of the warm welcome our agency received for these important novelties. E-Commerce 1to1 was also the occasion for us to discuss the market\u2019s latest trends. Like each year, the editorial committee chose topics relating to current affairs for the plenary meeting.<\/p>\nWe particularly appreciated the intervention of Waze, who shared their vision on the future of mobility and its impact on our societies, but also that of Google, who detailed the latest retail trends in this age of assistance, opening the door to new growth levers.<\/p>\n
UX\/CRO conference with the Un Jour Ailleurs brand<\/h2>\n
When it comes to Kaliop Digital Commerce, our UX Director, Yann Fressignaud, along with H\u00e9l\u00e8ne Huygue, Head of Digital Marketing at Un Jour Ailleurs, presented a workshop on CRO solutions and CX data analysis to continuously improve one\u2019s conversion rates. Many thanks to H\u00e9l\u00e8ne for her precious testimony.<\/p>\n
<\/p>\n
An unmissable event for e-commerce actors<\/h2>\n
This exhibition, gathering French e-commerce leaders, was also the occasion to meet many partners: Adyen, Akeneo, Algolia, Alphalyr, Critizr, early Birds, Gobale, HiPay, Izberg, Magento, Mazeberry, Mirakl, Octipas, Oyst, Paypal, Reachfive, So Cloz, Splio, Target2Sell, etc.<\/p>\n
It is always a pleasure to be reminded what an innovative and dynamic e-commerce community we have in France.<\/p>\n
<\/p>\n
Congratulations to the Comexposium organisers, who managed to pull off an event where quality discussions could take place, whether as part of one-to-one meetings or during the grand soir\u00e9es<\/em> at Monte-Carlo Bay and the Chapiteau de Fontvieille.<\/p>\n<\/p>\n
We leave the event with fond memories, ideas and ambitions, and we hope to see you again next year for a new, equally productive edition.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"
[:fr]La belle ville de Monaco nous a accueilli pour 3 jours de conf\u00e9rences, business & networking dans le cadre prestigieux d\u2019E-Commerce 1to1. Le salon a \u00e9t\u00e9 pour nous l\u2019occasion d\u2019annoncer notre changement de branding et le lancement officiel de Kaliop Digital Commerce. Nous avons \u00e9galement pu d\u00e9voiler en d\u00e9tail notre nouvelle offre \u00e0 destination des […]<\/p>\n","protected":false},"author":3,"featured_media":26318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[26],"tags":[162,150,148,158],"yoast_head":"\n
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