{"id":25942,"date":"2018-01-11T17:41:43","date_gmt":"2018-01-11T16:41:43","guid":{"rendered":"https:\/\/www.tech-recette.infrawan.net\/\/modules-dhiver-soigner-la-relation-client-des-la-fin-des-soldes\/"},"modified":"2022-08-22T15:05:59","modified_gmt":"2022-08-22T15:05:59","slug":"modules-dhiver-soigner-la-relation-client-des-la-fin-des-soldes","status":"publish","type":"post","link":"https:\/\/www.tech-recette.infrawan.net\/en\/modules-dhiver-soigner-la-relation-client-des-la-fin-des-soldes\/","title":{"rendered":"Focusing on Customer Relations Until the Sales Are Over"},"content":{"rendered":"<p>[:fr]<strong>La fin des soldes d&#8217;hiver arrive \u00e0 grand pas. Cette p\u00e9riode, propice \u00e0 l\u2019acquisition de nouveaux clients est le moment id\u00e9al pour pr\u00e9parer une strat\u00e9gie de fid\u00e9lisation qui pourra d\u00e9buter \u00e0 l\u2019issue des soldes. Soon a s\u00e9lectionn\u00e9 pour vous quatre modules qui pourront id\u00e9alement participer au succ\u00e8s de cette strat\u00e9gie et vous aider \u00e0 soigner votre relation client.<\/strong><\/p>\n<h2 id=\"ProductAlertReport\">ProductAlertReport<\/h2>\n<p>Malheureusement, pendant les soldes, vos clients peuvent souvent se retrouver confront\u00e9s \u00e0 des produits (non sold\u00e9s bien s\u00fbr !) en rupture de stock. Une bonne pratique aidant \u00e0 r\u00e9pondre \u00e0 leurs attentes est de leur proposer une alerte r\u00e9assort.<\/p>\n<p>Si une telle fonctionnalit\u00e9 n\u2019est pas encore disponible sur votre boutique en ligne, votre chef de projet chez Soon sera heureux d\u2019en discuter avec vous. Mais il existe un outil parfait pour vous aider \u00e0 suivre les abonnements de vos internautes \u00e0 ces alertes : ProductAlertReport.<\/p>\n<p>ProductAlertReport ajoute un rapport dans la console d\u2019administration de Magento et y recense, pour chaque abonnement, les informations essentielles du type :<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>informations sur l\u2019internaute<\/li>\n<li>des donn\u00e9es sur le produit sujet \u00e0 alerte r\u00e9assort (r\u00e9f\u00e9rence, nom, prix, \u2026)<\/li>\n<li>la date d\u2019abonnement \u00e0 l\u2019alerte r\u00e9assort<\/li>\n<li>la visibilit\u00e9 sur l\u2019envoi ou non de l\u2019email informant l\u2019internaute de la nouvelle disponibilit\u00e9 du produit initialement hors stock<\/li>\n<li>les informations relative \u00e0 la commande g\u00e9n\u00e9r\u00e9e par l\u2019email de rappel envoy\u00e9 \u00e0 l&#8217;internaute<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Ce rapport (exportable vers votre tableur pr\u00e9f\u00e9r\u00e9) vous permet donc de suivre de fa\u00e7on qualitative ces alertes r\u00e9assort et d\u2019en mesurer la transformation.<\/p>\n<p>Il ne vous reste qu\u2019\u00e0 agir en fonction des donn\u00e9es agr\u00e9g\u00e9es par ce rapport pour garder le contact avec vos prospects et clients acquis pendant les soldes !<\/p>\n<h2 id=\"SalesruleSchedule\">SalesruleSchedule et MarketingOperations<\/h2>\n<p>Ces deux outils sont parfaitement compl\u00e9mentaires pour vous aider \u00e0 planifier vos actions futures d\u2019acquisition ou de fid\u00e9lisation.<\/p>\n<p>Pr\u00e9parez d\u2019abord le contenu et les modalit\u00e9s de vos op\u00e9rations commerciales avec MarketingOperations. Ce module donne la possibilit\u00e9 de cr\u00e9er des op\u00e9rations marketing avec un libell\u00e9, des dates de validit\u00e9, une image et d&#8217;y assigner une s\u00e9lection de produits. D\u00e8s lors, les produits en question seront identifi\u00e9s et mis en avant sur la boutique.<\/p>\n<p>Il est \u00e9galement possible de cr\u00e9er des r\u00e8gles de prix panier se basant sur une op\u00e9ration marketing et donc non seulement de mettre en exergue les produits que vous voulez promouvoir mais \u00e9galement de leur affecter un prix promotionnel.<\/p>\n<p>Et c\u2019est alors que SalesruleSchedule intervient. Comme l\u2019\u00e9voque son nom, ce module permet de planifier les dates de validit\u00e9 des r\u00e8gles promotionnelles\u2026 \u00e0 la minute pr\u00e8s !<\/p>\n<p>Ainsi, en combinant SalesruleSchedule et MarketingOperations vous pouvez mettre en place, par exemple, un syst\u00e8me de &#8220;teasing&#8221; qui met en avant certains produits quelques jours avant la date \u00e0 laquelle leur prix conna\u00eetra une r\u00e9duction !<\/p>\n<p>Pr\u00e9parez d\u00e8s maintenant vos op\u00e9rations promotionnelles afin d\u2019assurer un relais d\u2019animation de votre base de prospects et clients !<\/p>\n<h2 id=\"FacebookPixel\">FacebookPixel<\/h2>\n<p>Enfin, la strat\u00e9gie commerciale post-soldes d\u00e9clin\u00e9e sur votre boutique Magento sera certainement accompagn\u00e9e d\u2019op\u00e9rations de communication dont certaines interviendront sur les r\u00e9seaux sociaux ; Facebook en t\u00eate.<\/p>\n<p>Et il est \u00e9videmment essentiel de pouvoir &#8220;tracker&#8221; les internautes provenant de Facebook.<\/p>\n<p>Demandez \u00e0 votre contact chez Soon d\u2019installer le module FacebookPixel pour vous aider \u00e0 r\u00e9aliser ce tracking et mesurer votre retour sur investissement !<\/p>\n<div class=\"social-bar wp-post-image clearfix\" style=\"padding-top: 10px;\">\n<div style=\"float: left; width: 20%;\"><img loading=\"lazy\" class=\"alignleft wp-image-3285 size-full\" src=\"http:\/\/blog.agence-soon.fr\/wp-content\/uploads\/2017\/02\/photo_bertrand.jpg\" alt=\"\" width=\"125\" height=\"123\" \/><\/div>\n<div style=\"float: right; width: 70%;\"><strong>Contactez Bertrand, Directeur Commercial, pour une d\u00e9mo et activer ces modules sur votre site Magento (CE ou EE)<\/strong><br \/>\nMail : bertrand.dumast@agence-soon.fr<br \/>\nLigne fixe : 01 48 83 94 96 \/ T\u00e9l\u00e9phone portable : 06 74 52 58 47<\/div>\n<\/div>\n<p>[:en]<strong>The end of the winter sales is approaching. This is the ideal time to acquire new customers and prepare a retention strategy that can start as soon as the sales are over. Soon has selected four ideal modules that can take part in the success of this strategy and help you focus on your customer relations.<\/strong><\/p>\n<h2 id=\"ProductAlertReport\">ProductAlertReport<\/h2>\n<p>Unfortunately, during the sales, your customers may often find themselves faced with products (on sale, of course!) that are out of stock. One best practice that helps meet their needs is to give them the opportunity to be later notified by a restocking alert.<\/p>\n<p>If such a feature is not yet available on your online store, your Soon project manager will be happy to discuss this with you. But there is a perfect tool that can help you keep track of your Internet users&#8217; subscriptions to these alerts: ProductAlertReport.<\/p>\n<p>ProductAlertReport ajoute un rapport dans la console d\u2019administration de Magento et y recense, pour chaque abonnement, les informations essentielles du type : ProductAlertReport adds a report to the Magento admin console, in which essential information is collected from each subscription, such as:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Information relating to the user<\/li>\n<li>Data on products for which alerts have been activated (reference, name, price,\u2026)<\/li>\n<li>Date at which the restocking alert is subscribed to<\/li>\n<li>Visibility on the successful or unsuccessful distribution of the email informing the user that the previously out of stock product is now available<\/li>\n<li>Information relating to the order sent as a reminder email to the user<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>This report (which you can export to your favourite spreadsheet) therefore lets you qualitatively track these restocking alerts and measure their transformation.<\/p>\n<p>All you need to do is act according to this report&#8217;s aggregated data to stay in contact with your prospects and acquire customers while the sales are still on!<\/p>\n<h2 id=\"SalesruleSchedule\">SalesruleSchedule and MarketingOperations<\/h2>\n<p>These two tools complement each other perfectly to help you plan your future acquisition or retention actions.<\/p>\n<p>First, prepare the content and terms of your sales operations with MarketingOperations. This module makes it possible to create marketing operations with a tag, validity dates or an image while assigning a selection of products to it. As such, the products at hand will be identified and showcased on the store.<\/p>\n<p>It is also possible to create standard basket prices based on a marketing operation, which not only lets you highlight the products you want to promote, but also add a promotional price to them.<\/p>\n<p>This is where SalesruleSchedule comes in. As suggested by its name, this module is designed to schedule validity dates of promotions&#8230; to the minute!<\/p>\n<p>This way, by combining SalesruleSchedule and MarketingOperations, you can, for instance, implement a &#8220;teasing&#8221; system that showcases some products for a few days before their prices drop!<\/p>\n<p>Get your promotional operations ready now in order to ensure information flows well between your prospects and clients!<\/p>\n<h2 id=\"FacebookPixel\">FacebookPixel<\/h2>\n<p>Finally, the post-sales strategy used on your Magenta store will most certainly be accompanied by communication operations, some of which will be performed on social media, with Facebook in mind.<\/p>\n<p>It obviously remains paramount to be in a position to &#8220;track&#8221; users who come from Facebook.<\/p>\n<p>Ask your Soon contact to install the FacebookPixel module so that you may perform this tracking process yourself and measure your return on investment!<\/p>\n<div class=\"social-bar wp-post-image clearfix\" style=\"padding-top: 10px;\">\n<div style=\"float: left; width: 20%;\"><img loading=\"lazy\" class=\"alignleft wp-image-3285 size-full\" src=\"http:\/\/blog.agence-soon.fr\/wp-content\/uploads\/2017\/02\/photo_bertrand.jpg\" alt=\"\" width=\"125\" height=\"123\" \/><\/div>\n<div style=\"float: right; width: 70%;\"><strong>For a demo, contact our Sales Director, Bertrand, and activate these modules on your Magento website (CE or EE)<\/strong><br \/>\nEmail: bertrand.dumast@agence-soon.fr<br \/>\nLandline: +33 (0)1 48 83 94 96 \/ Mobile phone: +33 (0)6 74 52 58 47<\/div>\n<\/div>\n<p>[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:fr]La fin des soldes d&#8217;hiver arrive \u00e0 grand pas. Cette p\u00e9riode, propice \u00e0 l\u2019acquisition de nouveaux clients est le moment id\u00e9al pour pr\u00e9parer une strat\u00e9gie de fid\u00e9lisation qui pourra d\u00e9buter \u00e0 l\u2019issue des soldes. Soon a s\u00e9lectionn\u00e9 pour vous quatre modules qui pourront id\u00e9alement participer au succ\u00e8s de cette strat\u00e9gie et vous aider \u00e0 soigner [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":25940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focusing on Customer Relations Until the Sales Are Over | Kaliop Blog<\/title>\n<meta name=\"description\" content=\"The sales are conducive to the acquisition of new customers, but also to the implementation of a loyalty strategy. Discover the modules to be integrated on your ecommerce site.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focusing on Customer Relations Until the Sales Are Over | Kaliop Blog\" \/>\n<meta property=\"og:description\" content=\"The sales are conducive to the acquisition of new customers, but also to the implementation of a loyalty strategy. 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